Client
Brief
Roads Driver Training wanted a simple, professional website to support an already busy driving school operating across Macclesfield, Wilmslow, Alderley Edge, Bollington, Chelford, Prestbury and surrounding villages.
The primary goal was not aggressive marketing, but better enquiry management, reducing time spent replying to short text messages such as “Got availability?” and instead collecting structured information from potential learners upfront.
The site also needed to clearly communicate pricing, areas covered, specialist experience (including anxious drivers, overseas licence holders, older driver assessments and refresher courses), and provide reassurance to new learners.
Solution
We proposed a focused two-page website designed around clarity and ease of contact.
The home page places a structured enquiry form prominently at the top, allowing prospective learners to submit key details such as postcode, licence type and previous driving experience before any follow-up conversation.
Supporting sections provide clear information about services, pricing, testimonials and coverage areas, while the About page consolidates terms and conditions, pricing information and professional standards.
The overall approach prioritised simplicity, transparency and ease of use for both the instructor and the learner.
What we implemented
The website was designed to match the client’s existing logo and colour scheme, maintaining brand consistency.
Key features include:
- Structured enquiry form with licence status selection and experience field
- Clear presentation of manual and automatic lesson pricing
- Dedicated sections for testimonials and photos
- Area coverage clearly listed for local search visibility
- Footer contact details and Facebook link integration
- About page including terms, ADI code of practice and pricing
Hosting and ongoing support were included, with quarterly maintenance allowing updates to pricing, photos and testimonials as the business evolves.
The site was built using Hostinger’s Website Builder platform to ensure reliability, security and ease of ongoing maintenance.
Key technical considerations included:
- Mobile-first responsive design
- Fast-loading page structure
- Basic on-page SEO optimisation for local search terms (Macclesfield driving instructor, Wilmslow driving lessons, etc.)
- Structured contact form configured to send detailed enquiry data directly to the instructor’s email
- Domain flexibility (either standalone .co.uk or subdomain under approved-driving-instructor.co.uk)
The build prioritised simplicity, low maintenance overhead and cost efficiency, ensuring the website remains practical rather than over-engineered.
Testimonial
We have been really impressed with the website design service provided by Joe. We are delighted with the website he has designed for our driving school. Joe undertook this with minimal input from us and the end product is a professional and easy to navigate website. Joe completed the project promptly and made the process very easy for us. He answered queries quickly and clearly and everything was very professional and streamlined. We would definitely recommend Aswonvos to anyone looking for a reliable and proficient website designer.